Shizan Crafts

Company Profile

Shizan continues to uphold its commitment to innovation and quality, working with global clients to embrace a brighter future together.

Zhejiang Shizan Arts & Crafts Co., Ltd. was established in 2010, with its headquarters in Hangzhou, Zhejiang, a factory in Yiwu, and a branch office in Japan. With over 280 employees, Shizan leverages a robust supply chain and efficient warehousing and distribution capabilities to provide high-quality, professional, and reliable services to clients worldwide. Dedicated to becoming a leading one-stop custom service provider for cultural and creative products, Shizan strives to make customization easier.

Our factory spans 10,000 square meters and produces over 500 SKUs annually, covering a wide range of IP merchandise such as acrylic keychains, standees, stickers, prints, plush toys, fridge magnets, tapes, bookmarks, and more.

We utilize world-class production equipment, including the HP Indigo 15K and MGI JetVarnish-3D. The Indigo achieves 97% Pantone color coverage with 3D correction, improving color accuracy and consistency by 75% compared to UV printing, ensuring each product meets our clients' quality expectations. The MGI JetVarnish-3D offers precise spot UV coating and embossed 3D effects, adding a unique texture to printed materials.

To date, Shizan has successfully served over 200,000 clients and established long-term partnerships with more than 100 major IP brands, including "Muse Communication", "China Astronomy Museum", and "Shanghai Fine Arts Publishing House". In 2024, Shizan achieved remarkable market performance, surpassing 200 million RMB in sales, earning widespread trust and praise from clients.

We are committed to delivering high-value solutions that enhance brand value while contributing to the growth of the IP and cultural creative industries. With exceptional service and top-quality products, we aim to fulfill every client’s request to perfection.

Shizan will continue to uphold its commitment to innovation and quality, working hand in hand with global clients to embrace a brighter future together.

10000m²

+

Professional Facility
200k

+

Successfully Served
500

+

Annual SKU

Team Introduction

: The Founder’s Path

One day, Jerry, the founder of Shizan, received a call for help from a friend. This friend wanted to turn their design into a tangible product but was stuck due to distrust in manufacturers and concerns about quality. As a passionate designer, Jerry deeply understood the challenges that come with bringing creativity to life. He took on the challenge, dedicating his time and energy to help his friend transform the design into a high-quality product. This experience not only helped make his friend's dream a reality but also ignited Jerry’s sense of purpose: to build a bridge from creativity to products for more people.

This initial spark led to the founding of Shizan. Since its establishment in 2010, Shizan has focused on becoming a global leader in one-stop custom cultural and creative products, committed to providing a full-service process from creative design to finished product delivery. Our vision is to make customization easier, more efficient, and of higher quality, bringing every creative idea to life.

Looking ahead, we will stay true to our mission of making customization easier, partnering with our clients to craft even more remarkable stories. Your success is our purpose. Together, let's pave the way for new opportunities in the global cultural and creative industry.

Development History

2010

Shizan (formerly Baigedi) was established with a focus on the Chinese e-commerce market, offering creative button pins and custom product services. With high-quality products and services, Shizan achieved a cumulative total of 100k orders within two years, becoming a popular brand in China's custom market.

2012

Shizan accelerated its growth, expanding into more product categories and further solidifying its position in the Chinese market, while also preparing to expand its business overseas.

2015

Annual sales exceeded 50 million RMB, with a customer base that includes corporate clients, independent designers, and cultural and creative enthusiasts. The products are distributed across the country.

2018

Shizan obtained SGS certification from an internationally recognized authority, establishing product quality standards and preparing for expansion into overseas markets.

2020

Shizan launched its Shopify store, marking the start of its global expansion and offering one-stop customization services to international customers.

2021

With rapid growth in overseas business, the company’s annual sales exceeded 100 million RMB, becoming a major brand in both the domestic and international cultural and creative customization industry.

2022

By partnering with Anime Expo, the world’s largest comic convention, and sponsoring other international conventions, Shizan further expanded its influence.

2023

The Shopify store has completed over 100k orders, and through continuous product and service optimization, Shizan has strengthened its brand influence in the international market.

2024

Shizan has established deep partnerships with over 1k global influencer artists, serving more than 200k customers. Its products are sold in over 100 countries and regions, making it a key brand in the global cultural and creative customization industry.